Smashing Your Sales Goals helps social entrepreneurs, creative consultants, and professional service providers build a step-by-step sales process to attract the right clients, start more sales conversations, and close business with confidence.
For many service-based business owners, referrals are the first growth engine
Until they don't. Many entrepreneurs eventually hit what we call the referral cliff.
But marketing alone cannot solve a sales problem.
Smashing Your Sales Goals helps entrepreneurs replace guesswork with a repeatable system for generating and closing opportunities.
Smashing Your Sales Goals is designed specifically for businesses that sell expertise, services and digital products.
Instead of guessing what to do next, you’ll learn how to:
Identify your ideal customer
Communicate your value clearly
Initiate sales conversations and pitch prospects
Align client problems with your solution
Close opportunities with confidence
The result is a process-driven sales engine that supports consistent revenue growth.
Smashing Your Sales Goals is designed for:
Social entrepreneurs building mission-driven businesses changing lives. Creative consultants monetizing their expertise, strategy and leadership building community. Professional service providers growing advisory practices that impact organizations at every level.
This program is especially helpful if you:
Have been in business 0–7 years
Currently rely heavily on referrals for new business
Feel unsure how to start or guide sales conversations
Want a clear process for generating and closing opportunities
Are you ready to build a process-driven sales business
Smashing Your Sales Goals is a series of programs designed to meet you where you are in your entrepreneurial journey and help you grow as you continue gaining traction and momentum.
The Sales Strategy Audit is the starting point for many entrepreneurs entering the Smashing Your Sales Goals ecosystem.
In this focused diagnostic session, we evaluate your current sales approach and identify the biggest opportunities for growth. You’ll leave with:
A clear picture of your current sales strategy
Insights into gaps in your sales process
Recommendations for strengthening your pipeline
Guidance on the next step in your sales development
The Quick Start Sprint helps business owners implement the core fundamentals of sales quickly. This focused program is ideal for business owners who want to begin building a structured sales approach without committing to a full program right away. With immediate access to on-demand training video modules, inside the Sprint, you will learn how to:
Sales Essentials is the full Smashing Your Sales Goals on-demand training program. The program walks entrepreneurs through the entire sales framework needed to build a repeatable sales process. With immediate access to nearly 5 hours of on-demand, self-paced sales training, inside Sales Essentials you will learn how to:
The Velocity Accelerator is a 10-week, live cohort program designed to help entrepreneurs implement their sales system with coaching, accountability and support.
Participants work directly with Dr. Erika Pryor, and her team of expert trainers and coaches, and gain a community of determined business owners working and learning together, applying the Smashing Your Sales Goals framework to their businesses.
The program includes:
Live sales training sessions
Sales Style Assessment and Implementation Coaching
Group Coaching and Pitch Labs
Pricing Strategy Training
Corporate and Government Contract Readiness Training
Business Development Support
Cohorts are offered Spring and Fall annually. Space is limited and spots fill quickly.
Smashing Your Sales Goals also offers focused boot camps designed to help businesses pursue new opportunities and strengthen operational capabilities.
Prepare your business to pursue and win larger corporate and enterprise contracts.
Learn how to position your organization to pursue and secure corporate and foundation funding opportunities.
Design and refine the operational systems that support sustainable growth for your business.
Sales Essentials is the full Smashing Your Sales Goals on-demand training program.
The program walks entrepreneurs through the entire sales framework needed to build a repeatable sales process.
With immediate access to nearly 5 hours of on-demand, self-paced sales training, inside Sales Essentials you will learn how to:
Define your ideal customer profile
Develop compelling messaging and offers
Build a reliable sales pipeline with converting content
Initiate sales conversations confidently
Close opportunities and grow revenue
Attractive plans
We provide a range of flexible insurance packages designed to meet your unique needs. Whether you're looking for comprehensive coverage or a more tailored solution, our packages offer a variety of options that ensure complete protection for you and your loved ones at an affordable price.
$210/months(s)
Unlimited consultations
Comprehensive case
Representation in court or legal
Dedicated account manager
Comprehensive case
24/7 support for urgent issues
$390/months(s)
Unlimited consultations
Comprehensive case
Representation in court or legal
Dedicated account manager
Comprehensive case
24/7 support for urgent issues
$550/months(s)
Unlimited consultations
Comprehensive case
Representation in court or legal
Dedicated account manager
Comprehensive case
24/7 support for urgent issues
Our Services
Our commitment is to deliver exceptional insurance solutions tailored to your needs. With expert guidance, personalized care, and a wide range of coverage options, we ensure you receive the best service every time, protecting what matters most.
Car Insurance
Our car insurance covers a wide range of scenarios, including accidents, theft, and damage. With customizable options, we help you find the right coverage to protect your vehicle and ensure peace of mind on the road.
Life Insurance
Life insurance provides financial security for your family in the event of your passing. We offer term and whole life policies, tailored to your needs and budget, ensuring your loved ones are supported when they need it most.
Home Insurance
Protect your home and possessions from unexpected events with our home insurance. We cover risks like fire, theft, and natural disasters, giving you the security and peace of mind you need to safeguard your property.
Life Insurance
Our health insurance plans offer coverage for medical expenses, from doctor visits to hospital stays. Flexible and affordable, we ensure you have access to quality healthcare when you need it most, tailored to your needs.
Home Insurance
Travel insurance covers medical emergencies, trip cancellations, and lost luggage, offering peace of mind while you travel. Whether on a short trip or long vacation, we ensure you’re protected from the unexpected.
Car Insurance
Disability insurance provides income replacement if you’re unable to work due to illness or injury. Our flexible plans ensure financial support, helping you stay financially stable during recovery and beyond.


We're the best
At the heart of everything we do is providing you with the peace of mind you deserve. Our comprehensive insurance solutions are designed to protect you and your loved ones, so you can focus on what truly matters, knowing you’re covered.
We’re committed to offering insurance that goes beyond just coverage. With our personalized plans, we ensure that you feel secure and confident, knowing your future is protected with the best solutions for your needs.
Our Team



FAQ's
We offer term life, whole life, and universal life insurance. Term life covers a specific period, while whole life provides lifetime coverage with cash value. Universal life offers flexible premiums and death benefits. Our experts will guide you to choose the best plan for your needs.
Choosing the right plan depends on your goals and family needs. Our team will help assess your financial situation and recommend the best coverage, whether it's term life for temporary needs or whole life for lifelong protection.
Yes, many policies allow adjustments as your life changes. Whether it’s increasing coverage or adjusting premiums, we’ll help you modify your policy to meet your evolving needs.
Filing a claim is easy. Simply contact our claims team, and we’ll guide you through the process, ensuring all necessary documentation is submitted quickly and efficiently.

Dr. Erika Pryor is a master trainer, educator, and coach dedicated to helping small business owners build practical, repeatable sales systems.
After working with hundreds of entrepreneurs, she noticed a common challenge.
Many business owners struggled to sell not because they lacked talent or expertise, but because they had interpreted marketing as a substitute for sales.
They invested in branding, social media, and visibility while hoping clients would simply appear.
Meanwhile, the real engine of business growth remained underdeveloped: sales.
Smashing Your Sales Goals was created to provide the sales training many entrepreneurs wish they had when they first launched their businesses.

If you’re ready to move beyond unpredictable referrals and start generating consistent opportunities, Smashing Your Sales Goals can help.

We deliver transformative learning and training for users ready to learn, grow and be epic.
Contact
FAQ
Privacy Policy